Digital printing is taking over cyber spaces and the digital economy, according to a recent report from digital advertising agency DSP.
The digital printing industry is a $50 billion industry in the US alone and has the potential to become a $250 billion industry within a decade.
Digital printing services are now expanding across the world, as companies like Adnams are now finding ways to print directly onto physical items such as apparel, books and music.
Digital print-on-demand services have become a viable option for small businesses and individuals looking to print their own goods and have the potential for an explosive growth in the future.
Digital advertising agency DigitasLBi is also forecasting that digital print services will overtake print sales as the dominant source of digital advertising revenue by 2019.
DigitasLab predicts that digital advertising will generate a whopping $5.5 trillion in revenue in the next five years, with the number of print-out platforms rising from an estimated 5 million in 2020 to over 100 million in 2025.
But the future of digital print-in-demand is still up in the air.
“Digital print-through-demand (P2P) will be the dominant form of advertising in the coming decade, with print-to-digital services growing to a billion-dollar industry in five years time,” said Digital Marketing Director Michael Sperry.
“This is an opportunity for print companies to create a more effective and efficient digital advertising solution that is more tailored to their customers needs and desires, while retaining a competitive advantage over traditional print businesses.”
For small businesses that rely on print sales for income, digital print printing services can be an attractive alternative to traditional print-and-play.
“Small print shops are often the only place where digital print and play are still available for purchase,” said Spery.
“If you have a limited amount of stock available for printing, then digital printing is an option that you could choose to use.”
For example, digital printing can be used to print small, custom-made items, such as a wedding invitation or an engagement ring, or larger items, like a business card or product brochure.
The cost of digital printing services also depends on the size and content of the printout.
Digital prints are often smaller in size than traditional printouts, but Sperys recommends that larger prints be printed using digital technology.
A smaller printout can be made to fit on a computer screen or on a tablet, or a larger printout on a phone or a smartphone can be printed on a single-page design.
“With larger prints, it is more likely that the print will be smaller in overall size and be printed in a format that fits on a mobile device or tablet,” said DSP’s Michael S. Sperrie.
Digital Print-on -Demand (P3P) services are also more flexible than print-by-mail services.
While digital print on-demand platforms offer a print-ready option, P3P is designed for larger printouts and print on demand items like wedding invitations.
A small printout with digital printing technology can be a great option for printing small, personalized or custom-sized items.
“Print on-Demand printing can easily fit on an iPad or smartphone and can be easily personalized,” said Michael Solli, director of marketing at DSP Digital Print.
“P3Ps can also be printed with a mobile app, and this is one of the easiest ways to expand the reach of a print.
We can use this option to make an even bigger print out available to more consumers.”
Digital print on -demand services are becoming more popular as digital advertising technology becomes more flexible and flexible printing technologies become more common.
In the future, print-from-scratch digital printing will be an integral part of the digital ad space.
“As digital printing becomes more accessible to everyone, businesses will be able to use print on the go for print-based marketing,” said Dan Gurney, director for marketing at Adnans Digital Advertising.
“A print-over-digital-printing solution will be more than just a way to make printable products on the fly, it will enable a more streamlined digital experience that can help create a better experience for consumers.”
For more information on digital print advertising and digital printing, please visit the Digital Marketing Agency website.